DDA / Main Street | 269-535-5145

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Main Street

Main Street pursuit is going well, but we need your help!  Help us grow our downtown by pledging your time and/or money.

Pledge Now!


The Downtown Development Authority




People choose to live, work, and play in vibrant

cities and walkable, safe, neighborhoods.

What is Main Street?

The Michigan Main Street Program is an approach used to support downtowns and traditional commercial neighborhood districts.  As part of the DDA, the Main Street program will coexist with the goals and strategies of the DDA.

Why Main Street?

The Michigan Main Street Program helps communities develop main street districts and traditional commercial neighborhoods that attract new residents and businesses, promote investment, jump-start economic growth, and create a “Sense of Place.”

 What Can Main Street Do for Three Rivers?

  • Develop programs to enhance our downtown & community image
  • Develop the best use of volunteers.
  • Support existing businesses like yours through training and workshops.
  • Attract new residents to the area with the help of market studies, design, and branding services.

How Can We Make This Happen?

The DDA Board made up of local volunteers will administer the program with a full time Executive Director.

The DDA will continue to provide support and services within the entire DDA district.  Best practices learned from MMS can be utilized throughout the entire DDA.

You can choose to provide financial support, serve on a committee or choose to volunteer for single events.  It’s up to you as to how much you become involved.


Pledge Letter

Printable Brochure

Christy Trammell, DDA Director

57 N. Main Street

Ph: 269.278.8193

Christmas Around Town 2013

Christmas Around Town begins Friday, November 29th with the Tree Lighting Ceremony in the Mural Mall at 6:15 pm joined by the Three Rivers High School Aristocrats!

Schedule of Events 

Illustration of christmas hat with gift box and pine tree brancSaturday, November 30th

From 12 pm to 5 pm

Santa Arrives by Fire Truck ~ at Riviera Theatre at Noon

Reindeer ~ Located in the East Walk Thru

Holiday Hunt ~ Starts at Santa’s Workshop!

FREE! Photos with Santa ~ at Riviera Theatre provided by Walgreens

Cookie Decorating ~ at World Fare

Pet Photos with the Grinch ~ at Downtown Dog (departs at 4 pm)

Holiday Gift Wrapping ~ at Lowry’s Books and the Riviera Theatre provided by TRAM

NEW! Santa’s Workshop

Saturday from 12 pm to 5 pm

3 N. Main Streetimages (1)

Build your own Christmas tree ornaments

Face painting

Holiday Photo Booth

Refreshments provided

Christmas Movies and MORE!

Sunday, December 1st

From 12 pm to 4 pm

FREE! Photos with Santa ~ Riviera Theatre provided by Walgreen’s

Selections from “Christmas on Main Street” ~ Riverside Musical Production beginning at 2 pm

Ridgeway Floral Open House

…and MORE!

Printable Flyer

Schedule of Events




Develop a main street district that attracts both residents and businesses, promotes commercial investments, and spurs economic growth.

Join us to find out more!


Printable Flyer

Michigan Main Street 

Heritage Walk & Mystery Tour

Discover Downtown Again!


Please join us for a journey in search of clues filled with local history, mystery and stories of our past. Spirit of adventure is a must!

Sunday, September 22nd.
12:00 p.m. – 3:00 p.m.
$10 Adult /$5 Children under 12

Tickets are available at the Three Rivers Chamber of Commerce.

This is a self-guided adventure of our Downtown District you thought you knew!

Tour will begin at the Three Rivers Chamber office located at 57 N. Main St.-Downtown Three Rivers. Tour Guides will be present at each stop to assist you along the way.

For more information contact DDA Director Christy Trammell at 269-278-8193.

Download Printable Flyer

Hosted by the Three Rivers Downtown Development Authority (DDA) and the Three Rivers Historic District Commission (HDC). All proceeds to benefit the TRDDA.

TR Community Pride Day

Saturday, May 11th join us from 9am-noon as we spruce up the town.  Meet us at the Carnegie Center for Donuts & Coffee and tools for the job you choose.  We will be planting flowers, pulling weeds, cleaning parking lots, painting and more.  Thank you in advance for any help you’re able to provide!!

Snowman Making Contest

Saturday, January 26th, 12-2 at Scidmore Park.  We will be competing against 4 other communities in Michigan to see which town can take home the trophy for building the most snowmen in 2 hours.  Refreshments and other activities will also occur.  Call for more details – 278-8193

5 Golden Weekends

The Holiday Festivities Downtown will run for “5 Golden Weekends”

View the flyer below for a complete listing of activities

5 Golden Weekends 2012

Christmas Around Town

Visit with Santa and his reindeer and enjoy the many other festivities.  Open the link below to view the times and activities on this flyer

Christmas Around Town Flyer 2012

HDC Meetings

The HDC meetings are on the third Monday of the month at 3pm at the Chamber of Commerce office.

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Michigan Main Street

Three Rivers is a Select level community in Michigan Main Street, an official affiliate of The National Main Street Center, which is committed to creating high-quality places and to building stronger communities through preservation-based economic development.

DDA/Main Street Office

Contact us

Phone: (269) 535-5145
Address: 57 N. Main St., Three Rivers, MI 49093