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Three Rivers DDA/Main Street Design Committee Awards Signage Grants to PinUp Salon and Northside Beverage

Press Release


Wednesday, January 28th, 2015


Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145
[email protected]

Three Rivers DDA/Main Street Design Committee Awards Signage Grants to PinUp Salon and Northside Beverage


Three Rivers, MI– The Three Rivers DDA/Main Street Design Committee recently awarded two grants for signage improvements to both PinUp Salon and Northside Beverage.

The grants were made possible through the DDA’s rebate program.  The program awards rebates to property owners and business owners who improve signage, awnings, and/or painting.  The rebates cover up to 25% of costs, with maximum amounts of $200 per sign, $300 per awning, and $750 for painting – to the extent that funds are available.

PinUp Salon was awarded a grant in the amount of $259.16, which covered approximately 25% of signage and painting costs.

“It’s so great that there are programs out there to help small businesses like mine,” said PinUp Salon owner Danielle Hinman.  “We can’t wait to continue with building renovations in the future.”

Northside Beverage was awarded a $200 grant, the maximum amount awarded for signage.

“We’ve been working hard inside and out to upgrade our business,” said Northside Beverage owner Tim Brundige.  “We want to express our appreciation to the DDA for what basically equated to a 10% rebate toward our new signage. It’s nice to see the City promoting the enhancements.”

Northside Beverage 1 FINAL Pinup Salon FINAL


“100 Friends of Downtown Three Rivers” Campaign set to kick-off in February

Press Release


Friday, January 23, 2015

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145
[email protected]

“100 Friends of Downtown Three Rivers” Campaign set to kick-off in February


Three Rivers, MI– The Three Rivers DDA/Main Street program is set to officially launch its inaugural “100 Friends of Downtown Three Rivers” campaign in February.

The campaign was recognized as a primary initiative by the Organization Committee last summer when Michigan Main Street specialists visited Three Rivers for committee training sessions in order to help identify priorities in year one of the program.

The “100 Friends of Downtown Three Rivers” campaign is designed to hit on three of the four overarching goals of the DDA/Main Street program: Building Relationships, Communication, and Education and Awareness.

“We’re extremely thankful and very fortunate to have received the support that we have from our current group of partners,” said Brian Persky, Three Rivers DDA/Main Street Executive Director.

“Without these initial commitments, the Main Street program wouldn’t be where it is today. In order to sustain the momentum that we’ve been building, it’s crucial for us to build on that and continue to expand our reach into the community.”

In the past twelve months, downtown Three Rivers was officially designated as a “Select Level” Michigan Main Street community in February, participated in a Baseline Assessment visit in April, and hired a full-time program director (Brian Persky) in June.

Since Persky’s arrival, the DDA/Main Street Board has continued to focus on Board and Committee development with the formation of an Executive Committee and a Nominating Committee, adopting a Vision and Mission Statement, creating a “Board Member Acknowledgement” that incorporates a set of values on how to conduct business, and oversight of work plans.

In addition, the DDA/Main Street program has recorded nearly 1,000 volunteer service hours, adopted a new downtown image, expanded holiday and winter decorations, coordinated Christmas Around Town, created an internship program, and has grown its presence on social media by more than 300%.

All new members of the “100 Friends of Downtown Three Rivers” campaign will receive an inside look to the Main Street program, recognition on the DDA’s website, and a complimentary t-shirt.

Donation levels range from $15 (Friend), $25 (Bronze), $50 (Silver), to $100 (Gold). Contributions are expected to go towards flowers and flower pots, holiday decorations, special events, and other various DDA/Main Street programs.

For more information, please visit the DDA’s website at trdda.net or contact Brian Persky at (269) 535-5145.

100 Friends 2


PUBLIC NOTICE: January DDA Board Meeting Rescheduled


Due to extreme weather and poor road conditions, the January DDA Board meeting has been rescheduled for Friday, January 16th at 8:00 a.m @ City Hall



Post Small Business Saturday: Why You Should Keep Shopping Local

love our local businessSo Small Business Saturday has come and gone along with Black Friday and Cyber Monday, but there is no reason to stop shopping small this holiday season. In fact, here are five excellent reasons from nerdwallet.com to keep small, local businesses in mind when choosing where to pick up gifts.

1. Uniqueness


Unique Items at World Fare

Unique and fair trade items can be found locally at World Fare

It would be a shame to gift someone an item that they already have. When looking for a one of a kind present remember that local small businesses offer a variety of items that cannot be found on the shelves of chain stores.


2. Personalized Customer Service


Nancy Boyce, Golden Finch Frame & Gallery, is a shining example of how hands-on customer service translates into quality results.

Nancy Boyce, Golden Finch Frame & Gallery, is a shining example of how hands-on customer service translates into quality results.

People dread shopping during the holiday season because the atmosphere at the mall and at big departments stores is hectic and impersonal. However, at a local small business you can find an enjoyable shopping experience and staff who are familiar with the ins and outs of their products and are willing to help you find just what you’re looking for.


3. Community


The Aristocrats serenade Mayor Lowry and unsuspecting customers at Lowry's Books & More this holiday season.

The Aristocrats serenade Mayor Lowry and unsuspecting customers at Lowry’s Books & More this holiday season.

Small businesses are rooted in their communities. Not only do they provide local jobs and support local programs and organizations but their profits go right back into the communities they serve.


4. The Environment


Love your mother

Love Your Mother offers Earth friendly goods

Small businesses are less harmful for the environment because they use more local products and have lower shipping costs. Shopping local also allows customers to shrink their carbon footprint since they don’t have to drive so far for their goods and services.


5. Small Businesses Support Each Other


The Riviera Theatre marquee helps promote community-wide events like Christmas Around Town.

The Riviera Theatre marquee helps promote community-wide events like Christmas Around Town and Giving Tuesday.

Many small businessess offer cross store promotions or carry products from other local enterprises so supporting one  supports many others. An added benefit of this for customers is cross store promotional sales!


The Three Rivers DDA/MMS program would like to thank the following individuals and organizations in the community for all of their contributions in making historic downtown Three Rivers festive this holiday season!


Thank you to the following individuals who also had a major part in the planning, decorating, and execution of our many holiday festivities in historic downtown Three Rivers:

Alyce Bode (Design Committee)
Rick Clements (City of Three Rivers DPS)
Teresa Cytlak (Design Committee, Ridgeway Floral)
Peggy Deames (Design Committee, Love Your Mother)
Ashley Eby & TRHS students (Window Decorations)
Heather Martell (Promotions Committee, Christmas Around Town Project Chair)
Aaron & Tricia Meyer (Santa’s Workshop space)
Mary Miholer-O’Connor (Design Committee – Holiday Decorations, Window Decorations)
Doug Mitchell (Promotions Committee, UniQ)
Danielle Moreland (Organization Committee, Riviera Theatre)
Amy Roth (City of Three Rivers DPS)
Georgina Shafer (Design Committee)
Anna Smith (Design Committee – Holiday Decorations)
Rick Smithers (DDA Maintenance)
Hayley Taylor (Glen Oaks C.C.)
Christy Trammell (Three Rivers Area Chamber of Commerce)
Caryn Wilson (Promotions Committee, Voyagers Inn B&B)
“Disabled American Veteran” (anonymous donor – Christmas Tree)


Thank you and Happy Holidays from Three Rivers/DDA Main Street!

Help support the Three Rivers DDA/Main Street program on “Giving Tuesday” (12/02/14)

“Giving Tuesday” is right around the corner. The Three Rivers DDA/Main Street program would like to thank the following organizations for their involvement:

Giving Tuesday

Three Rivers, MI– The Three Rivers DDA/Main Street program is excited to announce its partnership with the Three Rivers Area Community Foundation and several area non-profit organizations in anticipation of #GivingTuesday on Tuesday, December 2nd.

Following several days designed for holiday shopping deals (Black Friday, Small Business Saturday, and Cyber Monday), #GivingTuesday is a nationwide 24-hour online event to celebrate the spirit of giving back.

The Three Rivers DDA/Main Street program was among six area non-profit organizations selected to participate in this year’s event, joining the Carnegie Center for the Arts, Three Rivers Community First Fund, River Country Recreation Authority, Three Rivers Sports Complex, and the Three Rivers Food Site.

The following area businesses have already confirmed plans to partner with the Three Rivers DDA/Main Street program on #GivingTuesday in various ways: Armstrong International Inc., Century Bank & Trust, Preferred Insurance Services, Inc., the Riviera Theatre, Southern Michigan Bank & Trust, Three Rivers Banking Center, and Westside Landfill.

Members of the community are also invited to attend an event open to the public at the Riviera Theatre on Tuesday, December 2nd at 6:00 p.m., where individuals can make donations to a participating non-profit organization and/or charity of their choice. Food, drink specials, and live entertainment will be provided.

As a part of the “Giving” spirit, the Riviera Theatre will also be providing space for a “Toys for Tots” drop-off, and a place to donate winter coats, hats, scarves, and gloves for families in need this holiday season. Anyone who brings in a can of food, new and unwrapped present, and/or gently used winter clothing article will be entered into a drawing for each item to win a $20 gift card from the Riviera Theatre.

All donations are being encouraged to be submitted online at www.threeriversfoundation.com on Tuesday, December 2nd (Giving Tuesday). Checks can be made payable to the “Three Rivers Area Community Foundation” with “Three Rivers DDA/Main Street” in the memo line.

Visit the Three Rivers Area Community Foundation’s website and see how you can get involved in #GivingTuesday.

Christmas Around Town: Friday, November 28th – Sunday, November 30th

CAT weekend flyer


Three Rivers, MI– Create new family traditions and celebrate four weekends of special holiday events and shopping in historic downtown Three Rivers with this year’s theme “Miracle on Main Street”.

“The Magic Begins” with Christmas Around Town weekend on Friday, November 28th through Sunday, November 30th. The festivities kick-off Friday evening at 6:15 p.m. at the Mural Mall with a tree lighting ceremony that includes Christmas caroling, a book reading of “‘Twas the Night Before Christmas” by Mayor Tom Lowry, and hot chocolate provided by Love Your Mother. This year’s tree is being kindly donated by a Disabled American Veteran.

On Saturday, bring the family back downtown to see the arrival of Santa Claus — escorted by the Three Rivers Fire Department — at the Riviera Theatre at Noon. Santa Claus will be available for children between 12:00 p.m. and 4:00 p.m. on both Saturday and Sunday afternoon at the Riviera Theatre. Free photos, courtesy of Three Rivers’ Walgreens, will be offered on site.

Visit Santa’s live reindeer at the East Walk-Through (25 N. Main) on Saturday between 12:00 p.m. – 4:00 p.m. Then take a stroll further down Main Street and stop by Santa’s Workshop (3 N. Main) where kids can write letters to Santa and families can warm up with hot chocolate and popcorn. If you have a sweet tooth, also be sure to visit World Fare (37 N. Main) for cookie decorating, sponsored by River Country Quilters.

“This year’s event has really been a collaborative effort among the Three Rivers DDA/Main Street program, City of Three Rivers, and the Three Rivers Merchant Group,” says DDA/MMS Executive Director Brian Persky.

“We’ve been working diligently with many of the downtown business owners to make this a warm and inviting experience for families and children, but also encouraging shopping local and supporting downtown Three Rivers this holiday season.”

An estimated 250 volunteer hours from various Three Rivers community members are going into holiday preparations for downtown Three Rivers this year alone; which includes coordinating winter decorations, window decorating, and the planning and coordination of Christmas Around Town weekend.

“It’s been a privilege to help organize this amazing downtown event,” says Heather Martell, the designated project manager for Christmas Around Town, and member of the Main Street Promotions Committee.

“There is truly something for everyone, and every age group over these holiday weekend celebrations. It’s a wonderful time to enjoy the spirit of Christmas, while enjoying and discovering all that downtown has to offer.”

“The Magic Continues” on Friday, December 5th through Sunday, December 7th with special ladies’ night activities Friday evening from 5:00 p.m. – 8:00 p.m. Shoppers will be offered cookies and holiday themed drinks, and also have the chance to win a prize drawing for $50 worth of Christmas Cash to spend at participating downtown businesses. Saturday’s “Cookie Walk” will feature different cookies to taste and recipe cards to collect in advance of family gatherings and holiday parties.

“The Magic of Memories” on Friday, December 12th through Sunday, December 14th will be full of nostalgia and old-time toys and snacks throughout the downtown district.

“Last Minute Magic” on Friday, December 19th through Sunday, December 21st will include gift wrapping stations, extended shopping hours, more prize drawings, and special last-minute deals all weekend.

And finally, be sure to check online listings for holiday movies at the Riviera Theatre, including their annual free family holiday movie on Tuesday, December 23rd at 7:00 p.m.

For more details and information about this holiday season in downtown Three Rivers, visit trdda.net or like the “Downtown Three Rivers” Facebook page.



Three Rivers DDA/Main Street Program Reveals New Downtown Image

Press Release

Monday, October 27, 2014

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145
[email protected]

Three Rivers DDA/Main Street Program Reveals New Downtown Image



Three Rivers, MI– The Three Rivers DDA/Main Street program is excited to announce its new image for downtown Three Rivers. This is one of the first steps in the DDA’s image building campaign to help raise awareness of the goods and services offered downtown.

The new image presents the Three Rivers community as the focal point, with embellishments representing the vintage feel of downtown along with the National Historic and Michigan Main Street designations.

As a result of another free service offered by the Michigan Main Street Center, professional designers developed the image based on feedback from the public visioning session and baseline visit findings back in the spring of 2014.

Those findings were taken into consideration and put into the form of an “image” and presented to the Promotions Committee for initial review at a meeting in August. In September, the image was tweaked and modified based on comments from DDA Board members and various downtown stakeholders. The image received final approval at the DDA Board’s October 3rd meeting.

“This is something that the Michigan Main Street Center and our Promotions Committee felt very strongly about needing right now,” said DDA/Main Street Executive Director, Brian Persky in regards to the new image.

“It’s important that Downtown Three Rivers has its own unique identity. The new image is inviting, historic, edgy, active, and friendly – all of which personify the characteristics of our downtown.”

Expect to see downtown’s new image on t-shirts, mugs, billboards, marketing materials, and advertisements in the future.


Three Rivers DDA/Main Street Program Adds Communications and Events Intern

Press Release

 Three Rivers MS logo

Thursday, October 16, 2014

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145
[email protected]

Three Rivers DDA/Main Street Program Adds Communications and Events Intern


Rebecca Kramb, Communications and Events Intern

Rebecca Kramb, Communications and Events Intern


Three Rivers, MI– The Three Rivers DDA/Main Street program is excited to announce the addition of Communications & Events Intern Rebecca Kramb.

Kramb is a 2008 graduate of Three Rivers High School, where she finished top 25 in her class and received Highest Honors. She later went on to attend Glen Oaks Community College between 2009 – 2011, making the President’s List in both 2010 and 2011.

Kramb recently earned her Bachelor’s degree from Western Michigan University, where she graduated Magna Cum Laude and Sigma Tau Delta. While at WMU, she majored in Creative Writing and minored in Communication.

“Rebecca is extremely qualified for this position, and she is a great addition to everything we’re trying to accomplish in the infancy stages of the program,” says Three Rivers DDA/Main Street Executive Director Brian Persky.

“Rebecca has an excellent understanding of the Three Rivers community, and even more importantly, she seems to have a true passion for downtown. I know everyone will really enjoy getting to know Rebecca as an ambassador of the Main Street program.”

As a part of her internship, Kramb will assist the Three Rivers DDA/Main Street program with website management, creative writing and blogging about the downtown community, managing social media accounts, and occasionally working on other various Main Street initiatives.

Kramb’s first day was on Wednesday, October 15.

Halloween Activities in downtown Three Rivers

Plan your Halloween activities around all of the fun events happening in downtown Three Rivers on Friday, October 31st!



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Michigan Main Street

Three Rivers is a Select level community in Michigan Main Street, an official affiliate of The National Main Street Center, which is committed to creating high-quality places and to building stronger communities through preservation-based economic development.

DDA/Main Street Office

Contact us

Phone: (269) 535-5145
Address: 57 N. Main St., Three Rivers, MI 49093