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Three Rivers DDA/Main Street Program Feature Story on Southwest Michigan’s Second Wave

Business owners say a new energy in downtown Three Rivers is just one benefit of being part of the Michigan Main Street Program.

See the full article here.


photo credit: Susan Andress

photo credit: Susan Andress

Pictured above: Danielle Moreland, DDA Board Chair and General Manager of the Riviera Theatre.

Pictured below: the Mural Mall in historic downtown Three Rivers.

photo credit: Susan Andress

photo credit: Susan Andress


Free Design Services Now Available to Downtown Property Owners!

Press Release

 Three Rivers MS logo

Friday, October 3, 2014

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145

Main Street Program Offers Free Design Services for Property and Business Owners in Downtown Three Rivers


Three Rivers, MI– In partnership with the State Historic Preservation Office (SHPO) at the Michigan State Housing Development Authority (MSHDA), the Three Rivers Main Street program is now accepting applications for design services from downtown property and business owners located within the Michigan Main Street footprint.

The design assistance provides important information and recommendations on exterior façade improvements that will improve the appearance and visibility of the building and business while also maintaining the historic integrity of the building and making functional for the owner’s current needs.

“These design services are just one of many benefits our community receives by being Select Level community in the Michigan Main Street program,” said DDA/Main Street Executive Director Brian Persky.

Depending on the individual needs of the property or business owner, there are three types of design assistance services available: Preservation and Design Consultation, Design Services, and Historic Tax Credit Assistance. Select Level Main Street communities, such as Three Rivers, are allotted up to three services per year for five years, with a maximum of 15 total services. Services include either an on-site visit at the building or phone consultation, schematic drawings detailing the proposed façade improvements, paint samples, and any other additional information needed to complete the work.

Recently appointed DDA Director and downtown property owner, Danielle Moreland, expressed her excitement for the array of services the MMS program continues to bring Three Rivers and emphasizes the focus to get the word out.

“Three Rivers’ acceptance at the Select Level of the Michigan Main Street Program has and will continue to offer our community many brilliant programs that have a proven track record across the state,” said Moreland. “The DDA is committed to making sure that every downtown constituent will have the opportunity to take advantage of these services.”

In order to become eligible to receive design assistance, an applicant may pick up and return a “Design Assistance Request Form” from DDA/MMS Executive Director Brian Persky’s office, located at 57 N. Main Street in historic downtown Three Rivers. More information regarding this or other DDA/MMS services can be obtained through Brian Persky at (269) 535-5145.


Design Service Links/Materials:

Design Services – Description
Design Services – Examples
Design Services – Ideas
Design Services – Selection Criteria

Design Services – Request Form (APPLICATION)

Michigan Main Street Economic Impact Study Validates Local Downtown Revitalization Efforts in Three Rivers

Press Release

Three Rivers MS logo

Wednesday, September 24, 2014


Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145

Michigan Main Street Economic Impact Study Validates Local Downtown Revitalization Efforts in Three Rivers

Three Rivers, MI– A recent report researched and written by Donovan Rypkema, principal at Washington D.C.-based PlaceEconomics has Michigan Main Street communities from around the state boasting positive results.

The Economic Impact Study analyzed 10 years of quantitative data to highlight the positive impact the Michigan Main Street Center and its communities have made on the state.

The report is part of an Economic Impact Study that was completed in the spring for the Michigan Main Street Center and the Michigan State Housing Development Authority (MSHDA). Downtown Three Rivers was officially designated as a “Select Level” Michigan Main Street community in 2014. The economic benefits of this decision are expected to make a significant impact on Three Rivers’ downtown district, as well as in its surrounding communities over the next several years.

Statewide, since 2003, the total public and private dollars invested in Michigan Main Street Communities, many of which are downtown development authorities (DDA’s) similar to Three Rivers, is nearly $200 million.

In Three Rivers, those investments include help to fund and run events such as Community Pride Day, Heritage Walk, Christmas Around Town, Chill Out – Winterfest, beautification efforts, seasonal decorations, and façade improvements.

Since 2003, Michigan Main Street districts have also seen more than 1,300 net new jobs. Because of structural changes in the economy and other reasons, Michigan has been particularly hurt over the last six years on the job front. But Michigan Main Street districts have succeeded against that trend.

In four of the last ten years the number of jobs in the state of Michigan has declined. But every year since the beginning of Michigan Main Street there has been net job growth in Main Street districts.

The benefits of DDA’s are also evidenced in investments that come from corporations and local businesses that realize the important of DDA’s and giving back to their communities. Some of those investments are big projects such as the Mural Mall restoration, which was a mixture of public and private investments.

In fact, for every $1 that MSHDA invests through the Michigan Main Street Center, private property owners have invested $67 dollars. However, this doesn’t tell the whole story. The Three Rivers DDA/Main Street program creates an environment within the district to inspire public and private investment, and attract and provide local residents a vibrant space to explore.

There are many very important partnerships and collaborations within the Three Rivers community that work together to accomplish this goal. The Three Rivers DDA/Main Street program is working hard to bring new attractions and events to the downtown district. That work requires a massive amount of support from the community.

Involved citizens make for vibrant communities, vibrant communities are places where you want to live, work, and play. Because the Three Rivers DDA is a grassroots effort, the program and our communities rely on volunteer-driven community involvement.

In the last month alone, Three Rivers reported a total of 138 volunteer hours to the Michigan Main Street Center. At the national average of $20.63, that’s valued at an estimated $2,846.94 invested in downtown Three Rivers in the month of August.

In Michigan, the Main Street DDA and non-profit programs have reported a collective 385,243 in volunteer hours. Their personal investment of time and talents provided nearly $8 million in value to communities across the state of Michigan.

The full results of the study will be released officially to the public at a state-wide press conference in Howell, MI on Thursday, September 25 at 10:00 a.m. (ET) at the Howell Opera House. A copy of the report can be obtained at the Three Rivers DDA offices at 57 N. Main Street in historic downtown Three Rivers.


Volunteer Appreciation Event: Ice Cream Social

Please join the Three Rivers DDA/Main Street next Thursday, August 28th at the Farmers Market in Scidmore Park from 4:30 p.m. – 6:30 p.m. for a Volunteer Appreciation Ice Cream Social.

Volunteer Appreciation Event

“Get A Clue”: Community Welcome Reception set for next Thursday, August 14th

Please join the Three Rivers Downtown Development Authority (DDA) and your local businesses in welcoming our new DDA/Main Street Executive Director, Brian Persky, on Thursday, August 14th from 5:00 p.m. – 8:00 p.m. The event is being held at the E.J. Buys Building at 34 N. Main Street:



Stop by participating stores downtown this Thrivin’ Jivin’ Thursday (Aug 14th) to take part in a fun mystery-solving game of ClueTM, spend a little time in our unique shops, listen to live music on the street, meet & greet the new DDA/MI Main Street Manager, Brian Persky from 5-8 PM and grab a bite to eat in the EJ Buys building at 34 N. Main Street.

Whodunnit, with what and where?

Was it Diamond Doug, the fashionista of jewels with an enormous cut diamond with razor sharp edges?

Colonel Lowry, a book lover by heart who has been a mentor for many local youths through his work with TRAM?  Did he forget the golden rule and whack someone with one of his many large blunt bookends?

Mr. & Mrs. Vander Giessen-Reitsma, a young couple who run a pair of non-profits.  As the old saying goes, if something seems too good to be true… Maybe a cup of fair trade coffee tainted with poisonous oleander leaves could keep their record squeaky clean?

Professor Deames, with her intellect on all things Mother Earth? She knows exactly how much the killer bees love her organic honey and despise anyone who tries to consume it.

Miss Kristen, the girl next door that is always current on the latest gossip? Did she know too much & had to wield a heavy paint can to someone’s head to escape?

Dame Danielle, a busy socialite who works in the arts and is said to be passionate to a fault – did she lose her temper and go after someone with a broken bottle of a locally made craft beer?

Countess Kim, a class act with a heart for all things reused? Did those 4″ spiked stiletto heels have another use other than looking fabulous on the window display mannequin?

Or was it Lady Boyce, whose mere presence in a room makes most people sit upright and mind their manners; did she lose her cool with a glasscutter from her framing shop?

Turn in your guesses at the meet & greet, 34 N. Main Street, by 8 PM to enter a drawing for dinner and a movie for two from Up In Smoke BBQ & the Riviera Theatre; while there please say hi to Brian and hear about the exciting new developments in our vision for our Downtown and get “clued in” on the revitalization efforts underway!

Sass in the City Recap


Picture provided by the Three Rivers Merchant Group.

Another successful year of “Sass in the City” took place last Friday, July 11th in historic downtown Three Rivers.  Hundreds of sassy women enjoyed a ladies night out on Main Street last Friday evening shopping for deals and bargains at their favorite downtown businesses, which also included live music, goodies, and giveaways. The annual event is organized and sponsored by the Three Rivers Merchant Group. Here is a list of participating merchants:

Congratulations to Three Rivers resident Michelle Weber, the winner of the “Basket of Downtown” giveaway drawing!

Sass winner

Michelle Weber (photo credit: Three Rivers Merchant Group)

“It was my first time at Sass (in the City) and I had a great time.” -Michelle Weber.

A huge thank you goes out from the downtown community for all those who came out to support local business, and had enjoyed the event! For more information and photo’s about the event, please visit Downtown Three Rivers and the Three Rivers Merchant Group on Facebook!

On behalf of downtown Three Rivers, we thank you for your support.

2014 TR Community Pride Day!

2014 TR Community Pride Day!

SloganOn Saturday, May 10th, 2014 the City of Three Rivers together with the Downtown Development Authority will be hosting our annual Three Rivers Community Pride Day and invite you to partner with us in the tradition of “washing down” our downtown area.

Last year we had just over 100 volunteers! This year’s goal is to have over 150 volunteers all working together for the purpose of bettering our community. Projects will include flower planting, weed pulling, and trash clean-up among many others.

We’ll start with donuts and refreshments at the Carnegie Center at 9:00 a.m. From there, groups will be assigned to specific locations. Most projects will last 2-3 hours, but we appreciate any time that you can give.

“WE ARE TR” t-shirts will also be available for purchase for $10!  We encourage you to come out and show your community pride by wearing your purple. 

If you are interested in volunteering, complete the form below and send to Three Rivers City Hall, 333 W. Michigan Avenue, Three Rivers, MI 49093. If you have any questions, you can email Melissa Bliss at mbliss@threeriversmi.org or call (269) 273-1632.

Thank you for your support!

Volunteer Form

Community Visioning

Community Visioning


Community Celebration and Visioning Session

Three Rivers Michigan Main Street


Join us on Wed. April 2nd at the Riviera Theatre

as we take a moment to celebrate our selection as a

Michigan Main Street Select Level Community!

 You will also have the opportunity to meet the MMS Staff

and share any thoughts you have on how to make Three Rivers an even greater place to Live, Work, and Play!

 Together we can bring all past, current, and new thinking to light as we develop our Master

Plan for the journey as a Michigan Main Street Community

 Public Announcement:  6:15 p.m.

Vision Session:  6:30 – 8:00 p.m.

 Celebration to follow – light refreshments provided and Cash Bar!  

Community Vision – Printable Flyer

Baseline Visit 3 Day Agenda

DDA/Main Street Executive Director Employment Posting




Executive Director Employment Posting 

March, 17, 2014 – City of Three Rivers, MI (pop. 7,811) a Nationally Registered Historic Downtown

The Three Rivers Downtown Development Authority/Main Street Program is accepting applications for a full-time Executive Director. The Director will be responsible for coordinating downtown revitalization activities in the City of Three Rivers, a southwestern Michigan community, using the Main Street Four-Point Approach: Design, Promotion, Economic Restructuring and Organization. Applicants should have education and/or experience in one or more of the following areas: commercial district management, economics, finance, public relations, marketing, land use planning, business administration, public administration, volunteer or non-profit administration, retailing, architecture, historic preservation or small business development. Bachelor’s degree preferred. The Director must be entrepreneurial, energetic, well-organized and capable of functioning in an independent environment. Excellent verbal and written communication skills are essential. Salary range in the low to mid $30’s, plus benefits.

Equal Opportunity Employer. Complete application package must be received no later than 5:00 PM on Friday, April 11th, 2014. Submit resume, letter of interest, salary requirements, employment history and three references via mail to: Three Rivers Downtown Development Authority, 57 N. Main St, Three Rivers, MI 49093, Attention: Board Chairman or a Microsoft Word document file via email to: threeriversddaboard@gmail.com.

Executive Director Job Description


DDA/Main Street Executive Director Recruitment Timeline

March 14 (Fri) – Board Approval of Job Description, Timeline, and Posting. Position posted locally, statewide, nationally, online and with Michigan Main Street.

April 11th (Fri) – Job applications and resumes due by 5:00 p.m.

April 15 (Tue) – Selection Committee meets to review applications and choose candidates for 1st round interviews.

April 23 & 24 (Wed & Thur) – 1st round interviews conducted by Selection Committee. Narrow the field of candidates down to 2-4. Begin reference and background checks.

April 25 (Fri) – 2nd round interviews conducted by full DDA Board. Final candidate selected. Employment offer extended.

Week of April 28  – Announcement of new Executive Director

May 2 (Fri) – Regularly scheduled DDA Board Meeting

May 12 (Mon) – DDA Executive Director’s first day on the job.

May 18-21 (Sun-Mon) – National Main Street Conference in Detroit



Mark you calendars for 2014 upcoming events!

COMMUNITY PRIDE DAY – May 10th, 2014 (Time TBD)
(washdown day, community wide clean up, annual flower planning, and MORE!)

HERITAGE WALK – September 27th, 2014 (2 p.m. – 6 p.m.)
(tours of historic buildings in the District – “Wine Walk”)

CHRISTMAS AROUND TOWN – November 29th and 30th, 2014
(Visits with Santa, local shopping, holiday activities and MORE!)

CHILL OUT – WINTERFEST – January 24, 2015 (Time TBD)
(Snowmaking Contest and outdoor winter fun)

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Michigan Main Street

Three Rivers is a Select level community in Michigan Main Street, an official affiliate of The National Main Street Center, which is committed to creating high-quality places and to building stronger communities through preservation-based economic development.

DDA/Main Street Office

Contact us

Phone: (269) 535-5145
Address: 57 N. Main St., Three Rivers, MI 49093