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Help support the Three Rivers DDA/Main Street program on “Giving Tuesday” (12/02/14)

“Giving Tuesday” is right around the corner. The Three Rivers DDA/Main Street program would like to thank the following organizations for their involvement:

Giving Tuesday

Three Rivers, MI– The Three Rivers DDA/Main Street program is excited to announce its partnership with the Three Rivers Area Community Foundation and several area non-profit organizations in anticipation of #GivingTuesday on Tuesday, December 2nd.

Following several days designed for holiday shopping deals (Black Friday, Small Business Saturday, and Cyber Monday), #GivingTuesday is a nationwide 24-hour online event to celebrate the spirit of giving back.

The Three Rivers DDA/Main Street program was among six area non-profit organizations selected to participate in this year’s event, joining the Carnegie Center for the Arts, Three Rivers Community First Fund, River Country Recreation Authority, Three Rivers Sports Complex, and the Three Rivers Food Site.

The following area businesses have already confirmed plans to partner with the Three Rivers DDA/Main Street program on #GivingTuesday in various ways: Armstrong International Inc., Century Bank & Trust, Preferred Insurance Services, Inc., the Riviera Theatre, Southern Michigan Bank & Trust, Three Rivers Banking Center, and Westside Landfill.

Members of the community are also invited to attend an event open to the public at the Riviera Theatre on Tuesday, December 2nd at 6:00 p.m., where individuals can make donations to a participating non-profit organization and/or charity of their choice. Food, drink specials, and live entertainment will be provided.

As a part of the “Giving” spirit, the Riviera Theatre will also be providing space for a “Toys for Tots” drop-off, and a place to donate winter coats, hats, scarves, and gloves for families in need this holiday season. Anyone who brings in a can of food, new and unwrapped present, and/or gently used winter clothing article will be entered into a drawing for each item to win a $20 gift card from the Riviera Theatre.

All donations are being encouraged to be submitted online at www.threeriversfoundation.com on Tuesday, December 2nd (Giving Tuesday). Checks can be made payable to the “Three Rivers Area Community Foundation” with “Three Rivers DDA/Main Street” in the memo line.

Visit the Three Rivers Area Community Foundation’s website and see how you can get involved in #GivingTuesday.

Christmas Around Town: Friday, November 28th – Sunday, November 30th

CAT weekend flyer


Three Rivers, MI– Create new family traditions and celebrate four weekends of special holiday events and shopping in historic downtown Three Rivers with this year’s theme “Miracle on Main Street”.

“The Magic Begins” with Christmas Around Town weekend on Friday, November 28th through Sunday, November 30th. The festivities kick-off Friday evening at 6:15 p.m. at the Mural Mall with a tree lighting ceremony that includes Christmas caroling, a book reading of “‘Twas the Night Before Christmas” by Mayor Tom Lowry, and hot chocolate provided by Love Your Mother. This year’s tree is being kindly donated by a Disabled American Veteran.

On Saturday, bring the family back downtown to see the arrival of Santa Claus — escorted by the Three Rivers Fire Department — at the Riviera Theatre at Noon. Santa Claus will be available for children between 12:00 p.m. and 4:00 p.m. on both Saturday and Sunday afternoon at the Riviera Theatre. Free photos, courtesy of Three Rivers’ Walgreens, will be offered on site.

Visit Santa’s live reindeer at the East Walk-Through (25 N. Main) on Saturday between 12:00 p.m. – 4:00 p.m. Then take a stroll further down Main Street and stop by Santa’s Workshop (3 N. Main) where kids can write letters to Santa and families can warm up with hot chocolate and popcorn. If you have a sweet tooth, also be sure to visit World Fare (37 N. Main) for cookie decorating, sponsored by River Country Quilters.

“This year’s event has really been a collaborative effort among the Three Rivers DDA/Main Street program, City of Three Rivers, and the Three Rivers Merchant Group,” says DDA/MMS Executive Director Brian Persky.

“We’ve been working diligently with many of the downtown business owners to make this a warm and inviting experience for families and children, but also encouraging shopping local and supporting downtown Three Rivers this holiday season.”

An estimated 250 volunteer hours from various Three Rivers community members are going into holiday preparations for downtown Three Rivers this year alone; which includes coordinating winter decorations, window decorating, and the planning and coordination of Christmas Around Town weekend.

“It’s been a privilege to help organize this amazing downtown event,” says Heather Martell, the designated project manager for Christmas Around Town, and member of the Main Street Promotions Committee.

“There is truly something for everyone, and every age group over these holiday weekend celebrations. It’s a wonderful time to enjoy the spirit of Christmas, while enjoying and discovering all that downtown has to offer.”

“The Magic Continues” on Friday, December 5th through Sunday, December 7th with special ladies’ night activities Friday evening from 5:00 p.m. – 8:00 p.m. Shoppers will be offered cookies and holiday themed drinks, and also have the chance to win a prize drawing for $50 worth of Christmas Cash to spend at participating downtown businesses. Saturday’s “Cookie Walk” will feature different cookies to taste and recipe cards to collect in advance of family gatherings and holiday parties.

“The Magic of Memories” on Friday, December 12th through Sunday, December 14th will be full of nostalgia and old-time toys and snacks throughout the downtown district.

“Last Minute Magic” on Friday, December 19th through Sunday, December 21st will include gift wrapping stations, extended shopping hours, more prize drawings, and special last-minute deals all weekend.

And finally, be sure to check online listings for holiday movies at the Riviera Theatre, including their annual free family holiday movie on Tuesday, December 23rd at 7:00 p.m.

For more details and information about this holiday season in downtown Three Rivers, visit trdda.net or like the “Downtown Three Rivers” Facebook page.



Three Rivers DDA/Main Street Program Reveals New Downtown Image

Press Release

Monday, October 27, 2014

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145

Three Rivers DDA/Main Street Program Reveals New Downtown Image



Three Rivers, MI– The Three Rivers DDA/Main Street program is excited to announce its new image for downtown Three Rivers. This is one of the first steps in the DDA’s image building campaign to help raise awareness of the goods and services offered downtown.

The new image presents the Three Rivers community as the focal point, with embellishments representing the vintage feel of downtown along with the National Historic and Michigan Main Street designations.

As a result of another free service offered by the Michigan Main Street Center, professional designers developed the image based on feedback from the public visioning session and baseline visit findings back in the spring of 2014.

Those findings were taken into consideration and put into the form of an “image” and presented to the Promotions Committee for initial review at a meeting in August. In September, the image was tweaked and modified based on comments from DDA Board members and various downtown stakeholders. The image received final approval at the DDA Board’s October 3rd meeting.

“This is something that the Michigan Main Street Center and our Promotions Committee felt very strongly about needing right now,” said DDA/Main Street Executive Director, Brian Persky in regards to the new image.

“It’s important that Downtown Three Rivers has its own unique identity. The new image is inviting, historic, edgy, active, and friendly – all of which personify the characteristics of our downtown.”

Expect to see downtown’s new image on t-shirts, mugs, billboards, marketing materials, and advertisements in the future.


Three Rivers DDA/Main Street Program Adds Communications and Events Intern

Press Release

 Three Rivers MS logo

Thursday, October 16, 2014

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145

Three Rivers DDA/Main Street Program Adds Communications and Events Intern


Rebecca Kramb, Communications and Events Intern

Rebecca Kramb, Communications and Events Intern


Three Rivers, MI– The Three Rivers DDA/Main Street program is excited to announce the addition of Communications & Events Intern Rebecca Kramb.

Kramb is a 2008 graduate of Three Rivers High School, where she finished top 25 in her class and received Highest Honors. She later went on to attend Glen Oaks Community College between 2009 – 2011, making the President’s List in both 2010 and 2011.

Kramb recently earned her Bachelor’s degree from Western Michigan University, where she graduated Magna Cum Laude and Sigma Tau Delta. While at WMU, she majored in Creative Writing and minored in Communication.

“Rebecca is extremely qualified for this position, and she is a great addition to everything we’re trying to accomplish in the infancy stages of the program,” says Three Rivers DDA/Main Street Executive Director Brian Persky.

“Rebecca has an excellent understanding of the Three Rivers community, and even more importantly, she seems to have a true passion for downtown. I know everyone will really enjoy getting to know Rebecca as an ambassador of the Main Street program.”

As a part of her internship, Kramb will assist the Three Rivers DDA/Main Street program with website management, creative writing and blogging about the downtown community, managing social media accounts, and occasionally working on other various Main Street initiatives.

Kramb’s first day was on Wednesday, October 15.

Halloween Activities in downtown Three Rivers

Plan your Halloween activities around all of the fun events happening in downtown Three Rivers on Friday, October 31st!



Three Rivers DDA/Main Street Program Feature Story on Southwest Michigan’s Second Wave

Business owners say a new energy in downtown Three Rivers is just one benefit of being part of the Michigan Main Street Program.

See the full article here.


photo credit: Susan Andress

photo credit: Susan Andress

Pictured above: Danielle Moreland, DDA Board Chair and General Manager of the Riviera Theatre.

Pictured below: the Mural Mall in historic downtown Three Rivers.

photo credit: Susan Andress

photo credit: Susan Andress


Free Design Services Now Available to Downtown Property Owners!

Press Release

 Three Rivers MS logo

Friday, October 3, 2014

Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145

Main Street Program Offers Free Design Services for Property and Business Owners in Downtown Three Rivers


Three Rivers, MI– In partnership with the State Historic Preservation Office (SHPO) at the Michigan State Housing Development Authority (MSHDA), the Three Rivers Main Street program is now accepting applications for design services from downtown property and business owners located within the Michigan Main Street footprint.

The design assistance provides important information and recommendations on exterior façade improvements that will improve the appearance and visibility of the building and business while also maintaining the historic integrity of the building and making functional for the owner’s current needs.

“These design services are just one of many benefits our community receives by being Select Level community in the Michigan Main Street program,” said DDA/Main Street Executive Director Brian Persky.

Depending on the individual needs of the property or business owner, there are three types of design assistance services available: Preservation and Design Consultation, Design Services, and Historic Tax Credit Assistance. Select Level Main Street communities, such as Three Rivers, are allotted up to three services per year for five years, with a maximum of 15 total services. Services include either an on-site visit at the building or phone consultation, schematic drawings detailing the proposed façade improvements, paint samples, and any other additional information needed to complete the work.

Recently appointed DDA Director and downtown property owner, Danielle Moreland, expressed her excitement for the array of services the MMS program continues to bring Three Rivers and emphasizes the focus to get the word out.

“Three Rivers’ acceptance at the Select Level of the Michigan Main Street Program has and will continue to offer our community many brilliant programs that have a proven track record across the state,” said Moreland. “The DDA is committed to making sure that every downtown constituent will have the opportunity to take advantage of these services.”

In order to become eligible to receive design assistance, an applicant may pick up and return a “Design Assistance Request Form” from DDA/MMS Executive Director Brian Persky’s office, located at 57 N. Main Street in historic downtown Three Rivers. More information regarding this or other DDA/MMS services can be obtained through Brian Persky at (269) 535-5145.


Design Service Links/Materials:

Design Services – Description
Design Services – Examples
Design Services – Ideas
Design Services – Selection Criteria

Design Services – Request Form (APPLICATION)

Michigan Main Street Economic Impact Study Validates Local Downtown Revitalization Efforts in Three Rivers

Press Release

Three Rivers MS logo

Wednesday, September 24, 2014


Contact: Brian Persky
Three Rivers DDA/Main Street Executive Director
(269) 535-5145

Michigan Main Street Economic Impact Study Validates Local Downtown Revitalization Efforts in Three Rivers

Three Rivers, MI– A recent report researched and written by Donovan Rypkema, principal at Washington D.C.-based PlaceEconomics has Michigan Main Street communities from around the state boasting positive results.

The Economic Impact Study analyzed 10 years of quantitative data to highlight the positive impact the Michigan Main Street Center and its communities have made on the state.

The report is part of an Economic Impact Study that was completed in the spring for the Michigan Main Street Center and the Michigan State Housing Development Authority (MSHDA). Downtown Three Rivers was officially designated as a “Select Level” Michigan Main Street community in 2014. The economic benefits of this decision are expected to make a significant impact on Three Rivers’ downtown district, as well as in its surrounding communities over the next several years.

Statewide, since 2003, the total public and private dollars invested in Michigan Main Street Communities, many of which are downtown development authorities (DDA’s) similar to Three Rivers, is nearly $200 million.

In Three Rivers, those investments include help to fund and run events such as Community Pride Day, Heritage Walk, Christmas Around Town, Chill Out – Winterfest, beautification efforts, seasonal decorations, and façade improvements.

Since 2003, Michigan Main Street districts have also seen more than 1,300 net new jobs. Because of structural changes in the economy and other reasons, Michigan has been particularly hurt over the last six years on the job front. But Michigan Main Street districts have succeeded against that trend.

In four of the last ten years the number of jobs in the state of Michigan has declined. But every year since the beginning of Michigan Main Street there has been net job growth in Main Street districts.

The benefits of DDA’s are also evidenced in investments that come from corporations and local businesses that realize the important of DDA’s and giving back to their communities. Some of those investments are big projects such as the Mural Mall restoration, which was a mixture of public and private investments.

In fact, for every $1 that MSHDA invests through the Michigan Main Street Center, private property owners have invested $67 dollars. However, this doesn’t tell the whole story. The Three Rivers DDA/Main Street program creates an environment within the district to inspire public and private investment, and attract and provide local residents a vibrant space to explore.

There are many very important partnerships and collaborations within the Three Rivers community that work together to accomplish this goal. The Three Rivers DDA/Main Street program is working hard to bring new attractions and events to the downtown district. That work requires a massive amount of support from the community.

Involved citizens make for vibrant communities, vibrant communities are places where you want to live, work, and play. Because the Three Rivers DDA is a grassroots effort, the program and our communities rely on volunteer-driven community involvement.

In the last month alone, Three Rivers reported a total of 138 volunteer hours to the Michigan Main Street Center. At the national average of $20.63, that’s valued at an estimated $2,846.94 invested in downtown Three Rivers in the month of August.

In Michigan, the Main Street DDA and non-profit programs have reported a collective 385,243 in volunteer hours. Their personal investment of time and talents provided nearly $8 million in value to communities across the state of Michigan.

The full results of the study will be released officially to the public at a state-wide press conference in Howell, MI on Thursday, September 25 at 10:00 a.m. (ET) at the Howell Opera House. A copy of the report can be obtained at the Three Rivers DDA offices at 57 N. Main Street in historic downtown Three Rivers.


Volunteer Appreciation Event: Ice Cream Social

Please join the Three Rivers DDA/Main Street next Thursday, August 28th at the Farmers Market in Scidmore Park from 4:30 p.m. – 6:30 p.m. for a Volunteer Appreciation Ice Cream Social.

Volunteer Appreciation Event

“Get A Clue”: Community Welcome Reception set for next Thursday, August 14th

Please join the Three Rivers Downtown Development Authority (DDA) and your local businesses in welcoming our new DDA/Main Street Executive Director, Brian Persky, on Thursday, August 14th from 5:00 p.m. – 8:00 p.m. The event is being held at the E.J. Buys Building at 34 N. Main Street:



Stop by participating stores downtown this Thrivin’ Jivin’ Thursday (Aug 14th) to take part in a fun mystery-solving game of ClueTM, spend a little time in our unique shops, listen to live music on the street, meet & greet the new DDA/MI Main Street Manager, Brian Persky from 5-8 PM and grab a bite to eat in the EJ Buys building at 34 N. Main Street.

Whodunnit, with what and where?

Was it Diamond Doug, the fashionista of jewels with an enormous cut diamond with razor sharp edges?

Colonel Lowry, a book lover by heart who has been a mentor for many local youths through his work with TRAM?  Did he forget the golden rule and whack someone with one of his many large blunt bookends?

Mr. & Mrs. Vander Giessen-Reitsma, a young couple who run a pair of non-profits.  As the old saying goes, if something seems too good to be true… Maybe a cup of fair trade coffee tainted with poisonous oleander leaves could keep their record squeaky clean?

Professor Deames, with her intellect on all things Mother Earth? She knows exactly how much the killer bees love her organic honey and despise anyone who tries to consume it.

Miss Kristen, the girl next door that is always current on the latest gossip? Did she know too much & had to wield a heavy paint can to someone’s head to escape?

Dame Danielle, a busy socialite who works in the arts and is said to be passionate to a fault – did she lose her temper and go after someone with a broken bottle of a locally made craft beer?

Countess Kim, a class act with a heart for all things reused? Did those 4″ spiked stiletto heels have another use other than looking fabulous on the window display mannequin?

Or was it Lady Boyce, whose mere presence in a room makes most people sit upright and mind their manners; did she lose her cool with a glasscutter from her framing shop?

Turn in your guesses at the meet & greet, 34 N. Main Street, by 8 PM to enter a drawing for dinner and a movie for two from Up In Smoke BBQ & the Riviera Theatre; while there please say hi to Brian and hear about the exciting new developments in our vision for our Downtown and get “clued in” on the revitalization efforts underway!

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Michigan Main Street

Three Rivers is a Select level community in Michigan Main Street, an official affiliate of The National Main Street Center, which is committed to creating high-quality places and to building stronger communities through preservation-based economic development.

DDA/Main Street Office

Contact us

Phone: (269) 535-5145
Address: 57 N. Main St., Three Rivers, MI 49093